Maria Coutinho
Marketing Specialist
- mc@aeonbranding.com
- +44 07517 106 275
- linkedin.com/in/mariafcoutinho
Profile
Profile
Welcome to my portfolio! I’m a marketing specialist with nearly ten years of experience in digital marketing, branding, and content strategy. I’ve worked across professional services, IT/MSP, trades, healthcare, hospitality and e-commerce, managing end-to-end campaigns, building websites, running SEO, and creating content that actually connects. Fluent in English, Portuguese and Spanish, I thrive on collaboration and I’m at my best when I’m turning complex briefs into clear, creative results.
Resume
Resume
Education
Graduation Year: 2015
A one-year postgraduate programme grounded in the fundamentals of marketing, such as consumer behaviour, market research, communications and campaign planning. Studying at a time when the industry was still transitioning from traditional to digital, it gave me a strong grounding in the principles that underpin all good marketing, regardless of channel. Everything that came after built on top of that foundation.
Graduation Year: 2014
A degree focused on understanding how power, institutions and international relations work and how to think rigorously about them. Alongside political theory and global affairs, the programme built strong skills in critical analysis, research, constructing arguments and communicating complex ideas clearly, both in writing and verbally. It also developed the kind of independent thinking, initiative and collaborative working that I rely on every day in marketing, knowing how to read a situation, synthesise information quickly and make a well-reasoned case.
Employment
Marketing Consultant (Franchisee)
SmartPA, UK
2020-2025
Provided end-to-end marketing support for up to 6 SME clients concurrently across professional services, IT/MSP, trades, healthcare, hospitality and e-commerce. Delivered multi-channel campaigns from strategy to execution and reporting.
- Planned and executed campaigns across content, social, SEO and email/CRM
- Delivered 5–8 email campaigns/newsletters per month, typically achieving 20–25% open rates and 1–2% CTR
- Built and optimised 3–5 automation workflows/nurture sequences and 6–10 landing pages or websites
- Optimised 11–20 pages/posts per month using SEMrush/Ahrefs and supported paid media across Meta, Google, Microsoft Ads, LinkedIn and TikTok
- Set up and maintained tracking via GA/GTM, Meta Pixel and UTMs
Sales and Operations Manager
Minitec LDA, Lisbon, Portugal
2017–2019
Managed day-to-day operations and client relationships, coordinating cross-functional workflows and producing client communications and proposals.
Marketing and Communications Intern
Angolan Embassy, Lisbon, Portugal
2014–2016
Supported cultural event coordination, press materials and promotional activity across channels, maintaining consistent messaging and community engagement.
Editor (Volunteering)
The Insider Magazine, Online
2012–Present
Lead editor for an online music and culture magazine. Review submissions, edit and publish original content, coordinate contributors and maintain editorial quality and publishing workflow.
Certifications & Training
Associate
Chartered Institute of Marketing (ACIM)
GDPR Certification
2023
CPD in Marketing, Digital Marketing, PR and Advertising
Hubspot Academy, SEMrush Academy, LinkedIn Learning, New Skills Academy, Lincoln College
Technical Skills
WordPress / Elementor
85%
Google Analytics & GTM
80%
SEO
85%
Email Marketing & Automation
82%
Meta & Google Ads
75%
CRM & Campaigns
85%
Marketing & Strategy Skills
Marketing Strategy
90%
Branding & Visual Identity
85%
Content Strategy & Planning
90%
Copywriting & Content Writing
85%
Social Media Management
90%
Go-to-Market Strategy
80%
Market Research & Analysis
80%
Campaign Planning & Execution
90%
Paid Media Management
75%
Design Tools
Canva35
Adobe Express25
Adobe Illustrator & Photoshop10
Affinity10
Figma15
Languages
English
Portuguese
Spanish
Portfolio
Portfolio
Digital Marketing
DragonMindMMA
Objective: Increase online presence and engagement for a B2C client in the MMA sector.
What I did: Designed and executed targeted Facebook and Instagram ad campaigns using a blend of PPC and organic content. Focused on visually engaging posts and audience-specific messaging to boost reach and interaction.
Outcome: Delivered optimised content aligned with audience preferences, leading to increased brand awareness and higher engagement rates. Successfully grew post reach and interactions during the campaign period.
Tools: Meta Ads, Canva
EPX Technical Services
Objective: Enhance brand visibility and drive consistent audience engagement across multiple platforms.
What I did: Managed and created content for Facebook, Instagram, LinkedIn, Twitter, and blog, tailoring posts to each platform’s audience. Prioritised human-focused stories, staff achievements and practical tips to drive interaction. Developed and sent email campaigns and promoted blog posts to drive website traffic via social media.
Outcome: Consistent growth in follower count across platforms, with peak engagement on posts highlighting staff and events. Increased website visits from social media, especially for blog content.
Tools: Canva, Photoshop, SEMrush, Ahrefs, Google Analytics, Zoho CRM, Zoho Email Marketing, Zoho Social Media
Branding & Design
Brand Identity
Attis Client Services
Objective: Develop a modern, cohesive brand identity for an HR-focused business.
Deliverables: Logo design, colour palette, branding guidelines.
What I did: Designed a complete brand identity tailored to the client’s HR-focused mission and values: creating a steady, professional visual presence built to earn trust.
Outcome: Delivered a visually appealing and professional brand identity that gave the client a clear, consistent look and feel across all touchpoints.
Tools: Canva, Adobe Illustrator, Adobe Photoshop
Brand Identity
Virtual PA Consulting Services (VPACS)
Objective: Develop a modern and cohesive brand identity for an executive assistance and admin support business.
Deliverables: Logo design, colour palette, branding guidelines.
What I did: Created a complete brand identity – logo, colour palette and guidelines – tailored to an executive assistance and administrative support business. Clean, credible and built to grow with the business.
Tools: Adobe Illustrator, Adobe Photoshop
Brand Identity, Website & CMS Integration
Objective: Build a strong visual identity and a fully connected digital presence for a gaming industry client.
Deliverables: Logo design, marketing materials, website design and build, CMS integration with third-party tools.
What I did: Designed the brand identity — logo and supporting marketing materials — giving the client a bold, recognisable visual presence suited to the gaming sector. Built and designed the website, then connected the CMS to a stack of tools including Featvalue/Canny for product feedback, HubSpot for CRM and marketing automation, and Apollo.io for outreach. Set up Google Analytics, Google Tag Manager and Meta Pixel to ensure full tracking and attribution from launch — creating a joined-up system where the website fed directly into the client’s sales, marketing and analytics workflows.
Outcome: Delivered a cohesive brand and a fully operational website with an integrated tech stack, giving the client a professional public-facing presence backed by the infrastructure to capture leads, gather user feedback and run outbound campaigns from day one.
Tools: Figma, HubSpot, Apollo.io, Featvalue / Canny, Google Analytics, Google Tag Manager, Meta Pixel
Brand Identity Revamp, Collateral & Website
Objective: Refresh the visual identity, build a new website, and create a cohesive suite of brand collateral for a circular-economy pallet business supplying SMEs and major supply chains across the UK.
About the client: The Pallets Yard Ltd has been recovering, repairing and supplying second-hand wooden and plastic pallets since 2006. A trusted circular-economy partner based in Southall, they joined Team Heathrow in 2023 and were featured on BBC News in November 2025.
Deliverables:
- Logo refresh with colour palette update
- Website design and build
- Business card design
- Email signature design
- Marketing cube
- Vertical banner
- Horizontal and vertical flyers (including written copy)
- Postcard (including written copy)
- Bookmark design
- Garment design
What I did: Refreshed the brand’s visual identity — updating the logo and colour palette to give the business a more polished, professional presence while keeping established brand recognition. Built out the website from scratch using Elementor, set up Google Analytics and Google Tag Manager for tracking, then created a full suite of print and promotional collateral, ensuring everything felt consistent and purposeful across every touchpoint. For the flyers and postcard, I also wrote the copy — shaping messaging that reflected TPYL’s circular-economy ethos and spoke clearly to their target audience of logistics, warehousing and supply chain businesses.
Outcome: Delivered a cohesive, professional brand identity and collateral suite ready for use across trade events, client meetings and direct marketing — giving the business the visual credibility to match their growing reputation, including their Approved Supplier status within Team Heathrow.
Tools: Canva, Adobe Express, Adobe Photoshop, Affinity, Elementor, Google Analytics, Google Tag Manager
Content Creation
Social Media Templates
Attis Client Services
Objective: Inform and engage audiences on HR topics with versatile, on-brand social media templates.
What I did: Designed custom post templates ready to populate with HR-focused content, helping the client maintain a consistent and engaging online presence.
Outcome: Enhanced the client’s content strategy with SEO-optimised and visually cohesive posts, tailored to support their HR messaging and drive better audience engagement.
Tools: Envato, Adobe Express, Canva, SEMrush
Social Media Design
Social Media Design
Objective: Boost social media engagement and drive audience interaction.
What I did: Designed custom social media posts and an Instagram carousel for Instagram and Facebook, tailored to reflect the client’s vibrant brand.
Outcome: Helped increase audience engagement and ensured content remained on-brand and visually consistent.
Tools: Hootsuite, Canva
Event Promotion
Powerful Gal Bacchanal
Objective: Drive ticket sales and raise awareness for a vibrant cultural event.
What I did: Designed an event poster, flyer and social media graphics, along with captions, email copy and ad creatives to build anticipation and reach a wide audience.
Outcome: Delivered a visually striking promotional campaign that boosted engagement and significantly expanded event reach across digital platforms.
Tools: Eventbrite, Adobe Illustrator, Adobe Photoshop, Canva, Hootsuite
Content Creation
EPX Technical Services
Objective: Build consistent brand presence and drive engagement across multiple social platforms.
What I did: Created visuals for EPX Technical Services across LinkedIn, Facebook, Instagram and Twitter, blending informative, human-focused and seasonal content, from cybersecurity awareness posts and industry achievements to community content.
Outcome: Increased follower interaction, website traffic from social media, and stronger overall brand presence.
Tools: Canva, SEMrush, Ahrefs, Zoho Social Media
Brand & Content Design
Decoris Diamonds
Objective: Create luxury-feel content aligned with a premium jewellery brand.
What I did: Created sleek, luxury-themed content, elegant visuals and clear, informative layouts designed to elevate the client experience and support purchase decision-making.
Outcome: Delivered content that reflected the premium nature of the brand, supporting both customer trust and brand positioning in a high-consideration market.
Tools: Adobe Photoshop, Adobe Illustrator, Canva